Guides
UGC know-how from practice.
What really matters in UGC videos and ads – explained briefly, from 2,000+ videos for more than 300 brands.
What is UGC? Meaning, formats and examples
UGC explained: what user-generated content means, which formats exist, where UGC videos run and when they make sense for brands.
Read more →Hook rate: formula, meaning and hold rate
Hook rate explained: the formula, how to set it up in Meta Ads Manager, how it differs from hold rate and how to improve the opening of your video ads.
Read more →UGC agency or UGC platform: which fits you?
UGC agency or UGC platform? Differences in effort, creator selection, scripting, quality and rights – and when each model makes sense.
Read more →UGC for hotels: content through guests’ eyes
How hotels use UGC: formats through guests’ eyes, use in ads, social media and on booking platforms, rights and how an on-site shoot works.
Read more →Translating UGC scripts into German: why AI isn’t enough
Why AI-translated German scripts underperform on TikTok and Reels: du vs. Sie, Gen Z slang, anglicisms, hook length – and how agencies can get it right.
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