In short: Your price comes down to one question: are you replaceable for this job, or do you bring something not everyone has? In my experience, a simple talking head with a script from the brand is worth around €100. For something special, €500 to over €1,000 is possible.
The one question behind every price
I have been a UGC creator for five years and book creators for brands with my agency. So I know both sides of the price question. And I constantly see creators asking €250 for a 30-second talking head with no B-roll and no usage rights, then wondering why nobody books them.
For simple testimonials or app demos, brands can often replace you. If you are over budget, they take the next creator. The money is in what not everyone has.
How replaceable is the job?
Take your last request and go through these points:
- It is a plain talking head or a simple app demo.
- The brand provides the whole script.
- The brief has no special requirements.
- It only takes you 15 to 30 minutes.
- Lots of other creators could deliver the same.
If most of these apply, the job is replaceable. No drama, just a different price. If most don’t, you are selling something special.
What only you bring
- Youa real skin story, body topics, special features that fit the product.
- Your homea pool, a garden, a modern kitchen, a bright bathroom, a pet or kids.
- Your skillsstrong editing, your own scripts, your own hook ideas, voice-over, languages.
My advice: know your special things and tell the brand before they ask. Confidently.
What that means in euros
| Level | Typical case | My estimate |
|---|---|---|
| Replaceable | Plain talking head, script from the brand | around €100 |
| With extras | Your own script, B-roll or several hooks | €150–250 |
| In demand | Special location, niche or use as an ad | €250–500 |
| Not everyone has it | Something no other creator can offer like you | €500–1,000+ |
This is my estimate from five years as a UGC creator in Germany, not market research and no guarantee. What fits in the end depends on the brand, the scope and the usage rights.
Clarify these five things before you name a price
- Usage rights: Where will the video run, for how long and as a paid ad?
- B-roll: Just you on camera, or also shots of the product and setting?
- Script: Do you get it ready-made, or do you write it yourself?
- Editing: Raw footage, or fully edited with subtitles?
- Special things: Does it need something not everyone has? Then it is its own line in the quote.
Scope first, then price.
Get the Price Check
The full check with a tick list and a prompt that lets Claude prepare your next quote is free. And if you want to go through your rates with me, book a session.
Free guideThe Price CheckKnow in 10 minutes where you can charge more. And where you probably can’t.1:1 consulting1:1 session with me50 minutes on rates, positioning and negotiating. Online, flexible dates.FAQ
How much does a UGC video cost?
From my experience as a UGC creator in Germany: around €100 for a simple talking head with a script from the brand, €150 to €250 with extras such as your own script or B-roll, €250 to €500 for a special location, niche or use as an ad, and €500 to over €1,000 for something not everyone can offer. This is an estimate, not a fixed market price.
What affects the price the most?
How replaceable you are for the job. On top of that: usage rights, B-roll, whether you write the script yourself and whether you deliver a finished edit.
Should I charge extra for usage rights?
Before every quote, clarify where the video will run, for how long and whether as an ad. Use as a paid ad is worth more than an organic post, so it belongs in the quote.